Gira makes the architects' black hearts beat faster

As the first point of contact between architects and building product manufacturers, the landing page is a creative and informative shop window to present the most important topics, products and services to the target group.
Customer
GIRA
Period
2021 to date
Website
Services
A person holds up a tablet with an app view while a hand is visible behind it. The picture is made in the style of dark amber and silver.
“Teamwork makes the dream work — and even across company boundaries with the hej.build team.” Julian Waning, Architecture Media Manager at Gira

Customer

Gira are the ones with the switches and sockets. But also so much more for us and for the medium-sized company from Radevormwald. The look and feel of the brand makes the architect's heart beat faster and so does ours. The most complex challenge in target group communication? Definitely teaching the relevant aspects of smart home.

Project focus

Together with Gira, we ask ourselves questions. And new things at all: Will architects still have any relevant influence on product decisions in the area of electrical installation tomorrow? What is their opinion on the subject of smart buildings? And what services do they need from a company like Gira to make ends meet in their day-to-day work?

Performances

We develop target group-focused measures for Gira and Implement these also immediately. Whether it's newsletters for architects, optimization of communication tools and sales channels, or content planning, implementation and implementation on the website: Under the mission statement “Only the best for the target groups,” we are constantly developing the formats together with Gira and regularly testing our work ourselves.

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