Seminar: Reaching Architects – Hosted by HPP Architekten in Düsseldorf

What is it all about?
In our »Reaching architects« seminar, you will learn about strategies for successful property sales and how to address the most important target groups in the property business in a targeted manner. The content of our two-day seminar will help you to position your company, your product solutions and yourself in the best possible way with (interior) architects and project developers.
The seminar is equally suitable for participants with a sales and marketing background. The exchange of experiences between the participants is an integral part of our concept. When putting together the seminar, we therefore attach great importance to a deliberately heterogeneous field of participants with different backgrounds and from different segments.
Who is our seminar aimed at?
- 🌐 Area sales: For experienced employees in area sales or three-stage sales, the seminar provides everything you need to know to specifically and successfully address the target group of architects.
- 🔑 Key Account: For key account employees, our training programme offers fresh impetus from outside, the exchange of experiences with like-minded people and the opportunity to optimise their own sales work down to the last detail.
- 📐 Career changers: For architects working in design and planning, this training course offers the ideal basis for a successful career change into property consultancy and sales work. Please contact us for special conditions for self-payers.
- 📢 Marketing: For marketing employees of building product manufacturers, the seminar offers the opportunity to develop a common understanding of target group needs in close cooperation with sales.
- 👥 Team leaders: For team leaders, the regular seminars offer structured and reproducible training successes in which entire teams can participate together or at different times. Our seminars are also an ideal addition to the internal onboarding of lateral hires.
What are the benefits?
Our declared aim is to maximise the gain in knowledge in combination with a relaxed and open exchange atmosphere. The group size is limited to 15 people, enabling both wide-ranging and goal-oriented discussions with the entire group and the consideration of individual questions from each participant. The result: you return to your day-to-day work with numerous concrete recommendations and practical tips.
Your understanding of the working methods and day-to-day challenges of architects and other important target groups will have improved significantly. This will enable you to work together with all project participants on an equal footing in a goal-oriented and at the same time collaborative partnership, which means that your products can be included in the tender with a high probability of success.
How does it work?
With our focus on addressing architects, we have created a clear thread running through the content of the seminar that provides orientation in our broad range of topics. The content is clearly structured and builds on each other. In addition to an insight into basic knowledge about architecture and design, you can expect a comprehensive toolbox of practical reports, concrete recommendations and tips and tricks for successfully addressing target groups in marketing and sales.
We highlight and outline the most important processes for successful collaboration between marketing and sales. We take a close look at the milestones and potential stumbling blocks that can be decisive in winning a property. We also engage in direct dialogue with the target group in the form of a Q&A session. Take a look at the curriculum to familiarise yourself with the topics and process in detail.
Advantages at a glance
- 🎯 Interdisciplinary seminar content: We developed the seminar programme together with architects and experts from marketing and sales. In a Q&A session with an architect from HPP Architekten, we offer participants an open space for direct dialogue. In this way, we guarantee a high degree of practical relevance for you.
- 🤝 Additional digital appointment: The seminar begins before the actual date with a digital kick-off to get to know each other.
- 📚 Digital access to learning materials: We provide all participants in our masterclass with all scripts and accompanying documents digitally - including further content for self-study.
Right in the middle of Düsseldorf's media harbour
The HPP Hentrichs Lounge at the headquarters of HPP Architekten provides the perfect setting for two intensive seminar days. The location in Düsseldorf's Media Harbour combines urban architecture with a quiet working atmosphere, ideal for concentrated exchange and new impulses.

Agenda & Procedure
Digital kick-off & getting to know each other
All participants and the trainer team get to know each other in the digital kick-off meeting. This is where we take your specific requirements into account and adapt the seminar content accordingly. You will receive the specific date for the digital kick-off after your registration.
Day 1 - 27 November 2025
09:00 a.m. | Check-in & Welcome
Start the day together with coffee and croissants.
09:30 - 12:15 | Introduction to property consulting
Insights into the way architects think and work: How do processes work, what are the most important decision-making criteria and what are the expectations in the various project phases?
12:15 - 13:00 | Lunch together
Time for dialogue and networking.
13:00 - 15:00 | Successful networking in the architectural environment
Building and maintaining valuable contacts, targeted use of specialised media and the strategic development of convincing references.
15:15 - 17:30 | The right approach to architects
What are the specific requirements of the target group and how do we develop suitable communication and solution approaches?
from 19:00 | Dinner & Inspire
Relaxed dialogue in a relaxed atmosphere.
Day 2 - 28 November 2025
08:30 - 12:00 | Counselling competence
Development of convincing dialogue strategies and target-oriented communication techniques for contact with architects.
12:00 - 12:30 | Lunch
12:30 - 14:30 | Strategic project management
From early project identification to successful tendering: practical tools and methods for your project success.
14:30 - 15:00 | Conclusion
Summary of key findings and check-out.
Experts

Michael Schuster
Head coach & editor-in-chief
Michael Schuster — editor-in-chief of DBZ since July 2022 and member of the management team at Bauverlag — is one of Germany's most experienced project sales managers. He learned how to best approach the target group as a property consultant at TECE Germany, JUNG, HEWI and Dornbracht, among others. Michael Schuster also gained his expertise during his association activities — including with the Federation of German Architects and Interior Designers (BDA and BDIA), the Association of Freelance Architects (VfA) and the German Sustainable Building Council (DGNB).

Franziska Holzmann
Dipl.-Ing. Interior Design (FH), MA Spatial Design, Strategic Consulting
The interior designer and designer, trained in Germany and Finland, combines cross-disciplinary design, strategy and communication in the context of architecture and design. After several years as a project developer and setting up a start-up related to design and architecture, she set herself up with her own design consulting office before becoming part of the hej.build-Teams was. In addition to her many years of expertise in architecture, interior and materials, she actively contributes her skills in sales and network building to the masterclass.

Sarah Jostameling
Dipl.-Ing. Architect / Associate Partner at HPP Architekten
Sarah Jostameling - Associate Partner at HPP Architekten since 2022 - has over 18 years of professional experience in all phases of architectural planning. She specialises in particular in work phases 1 to 5 and building in existing structures. After studying architecture at the University of Wuppertal, she worked as a project manager at HPP from 2014 to 2022 and was responsible for numerous projects of various sizes. Today, as an Associate Partner, she manages various teams and projects and actively contributes her in-depth expertise to the planning process and the successful implementation of complex construction projects.

Bettina Thieme
Dipl.-Ing. Architect / Head of Tender Management at HPP Architekten
Bettina Thieme studied architecture at the Technical University of Dresden. After several years as a planner and project manager in various companies, she joined HPP Architekten in Düsseldorf in 2019, where she handles complex tasks in work phases 6 to 8 as well as tenders and cost calculations.
Bettina Thieme has headed the Tendering department since July 2023 and is responsible in particular for the preparation of functional service descriptions, service specifications for individual trades, tender evaluations, award discussions and award recommendations for both individual trades and general contractor services.
FAQ — common questions
* Required fields
Note: You will receive the access link to the online seminar via email immediately after you register.
Event
Invoice
The participation fee will be invoiced to you upon receipt of your registration and our confirmation of registration.
Rebooking
You can designate another person as a substitute at any time. No additional costs will be incurred.
Included
The price includes dinner, lunch, snacks, and materials. Accommodation must be booked separately by you.
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Franziska Holzmann
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