Full Thinking Strategy Consulting for Marketing, Sales, and Innovation in Construction

We design marketing, sales, and innovation strategies specifically tailored for the construction sector. By leveraging our background as architects, designers, and interior specialists within a diverse team, we provide our clients with in-depth expertise. Unlike traditional agencies, we become an integrated part of our clients’ teams throughout consulting projects. We get involved at an early stage of collaboration and stay engaged longer, breaking through the traditional boundaries of marketing and sales. We focus on 'full thinking' over mere 'full service,' and we know when to step back and let others lead.

What we offer

Developing strategies that lead to measurable outcomes in project sales is part of our daily routine. Our approach can sometimes be quite direct but is always aimed at improving. We believe in the importance of adopting the perspective of our clients' target groups. What is the brand already doing well? Do the measures align with the interests of the target audience? How can success in project sales be enhanced? These are just a few of the questions we pose to our clients when working together.

Prioritizing external perspectives over internal ones is a principle we live by and can’t emphasize enough. We showcase to our clients what their brands or products represent to their target audiences, spotlight critical issues needing attention, and reveal opportunities to elevate their brands into hallmarks of the architecture sector.

One of our goals is to bring a more data-driven approach to the architecture industry. We carry out interviews with architects and other crucial target groups on specific topics for our clients. These discussions offer valuable market insights, paving the way for more informed and strategic marketing and sales decisions.

Our workshops delve into the mindset and workflow of architects, fostering a deeper understanding for them. Beyond basic knowledge, such as insights from our icons and design training included in our project sales masterclass, we also uncover decision-making processes. Additionally, we explain what architects value when collaborating and how brand and product qualities are assessed

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Full Thinking Full Thinking Full Thinking

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Our core topics and areas of special expertise

Approaching target groups in project sales 🎯

In our consulting projects, we concentrate on practical, immediate actions that lay the foundation for successful project business. Which target groups need what kind of specific information, and when? Furthermore, at what point are sales efforts warmly received in the offices?

Sustainability in Marketing and Sales 🌿

Sustainability has rightfully evolved from optional to obligatory. Our consulting services guides you through various stages, from selecting topics to communicating effectively and measuring success. We help you understand how to integrate sustainability into corporate communication and sales strategies, following a holistic, strategic, and credible approach.

Social Content and Communication 📱

In the digital world, the medium is as important as the message. We help you create effective and appealing content for social media and ensure its successful distribution. We understand that boosting visibility and fostering engagement with target audiences are key factors in succeeding. From content strategy to KPI analysis, we cover the full spectrum.

More Efficiency in Marketing and Sales ⚙️

Efficiency doesn’t happen by chance but is the outcome of specific optimization. We pinpoint weaknesses in your marketing and sales processes and implement tested and proven solutions. Our aim is to maximize your ROI while saving resources. From automating processes to introducing new tools, we show you the way.

Customer Loyalty and CRM Strategies 🤝

Keeping customers is cost-effective and valuable, and equally important as acquiring new ones. With customized CRM strategies and solutions, we deepen your relationship with your customers. Our focus is on the long haul: enhancing customer satisfaction, driving revenue growth, and prolonging the customer lifecycle.

Market Entry in Germany 🌎

If you are a globally operating manufacturer of construction products or an interior brand looking for the right way to reach architects in Germany, we are happy to help and invite you to explore the best options for you. Benefit from our in-depth market expertise, our extensive network in the industry, and our detailed understanding of the target group. In collaboration with you, we will design and implement a customized marketing and sales strategy for your market entry in Germany that caters to the needs of your company.

Cases

Individual in-house workshop for Muuto's contract sales

Client
Muuto
Services
In-house Workshop
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Coaching
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Strategy Consulting
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Wienerberger startup CanvasPlus: Proactive ski jump for managing innovations

Client
Wienerberger GmbH
Services
Strategy Consulting
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Market Analysis
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Conception
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Gira makes the architects' black hearts beat faster

Client
Giersiepen GmbH & Co. KG
Services
Strategy Consulting
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Content creation
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Editorial
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Newsletter
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Design
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