More than just pretty pictures: How your references really convince (interior) architects
Do you know this? You furnish properties with your products, but the presentation as a reference often seems arbitrary - and fails to make an impact on (interior) architects?
Imagine if every single reference was a strategic tool that creates trust, inspires planners and provides your marketing and sales with high-quality content in a predictable way.
In our Industry Update, you will learn tried-and-tested ways of turning a completed project into a convincing architectural reference that resonates with your target group and strengthens your sales.
What you can expect in 90 minutes
🎯 Understanding the target group's perspective: Find out first-hand what (interior) architects expect from a reference, how they use it in their day-to-day work and what collaboration on an equal footing really means.
🧭 Master the reference process: get to know a lean and secure process for identifying projects, clarifying rights and preparing content in a structured way - even with limited resources.
🔁 Use effective formats: Use specific practical examples to see which reference formats work for leading manufacturers and how you can cleverly use content created once multiple times for your marketing and sales.
Who is it for?
For employees in marketing and sales at building product manufacturers and interior brands who want to target their communication at (interior) architects and use references strategically.
The experts
Manuela Schrayvogel, abj Architekt:innen: Responsible for brand management and corporate communications. She shows how an architecture firm uses references as part of strategic communication - focussing on content, impact and collaboration with manufacturers.
Katarina Wicht, hej.build: Expert in architectural communication and reference strategies. She translates the planners' perspective into concrete measures for building product manufacturers - from project identification to publication.
Moderation: Franziska Holzmann, hej.build: As a strategic consultant and qualified interior designer, she will lead the discussion and contribute valuable perspectives from project practice.
Frequently Asked Questions (FAQ)
How can I register for the webinar?
You can register directly on our website. Click on the »Register for free now« button at the end of the webinar description.
Is participation in the webinar really free of charge?
Yes, participation in our webinar is free of charge for you.
What technical requirements do I need to participate?
You only need a computer or mobile device with a stable internet connection and speakers or headphones. Detailed technical information will be provided after you register.
Can I watch the webinar later if I am unable to attend at the scheduled time?
Currently, there is no plan to record the webinar. We recommend attending live to benefit from the interaction and Q&A sessions.
Can multiple people from one company participate?
Yes, absolutely. However, we kindly ask that each person registers separately with their own email address, as access is personalized.
Is there an opportunity to ask questions during the webinar?
Yes. We have dedicated time slots for questions. You can submit your questions via the chat function. Any questions that cannot be addressed during the webinar will be answered in writing afterward.
Will I receive materials or a summary of the webinar afterward?
Yes, all participants will receive a concise summary of the key content and contacts by email after the webinar.
Who can I contact with content-related questions about the webinar?
For content-related questions, please contact our organizing team at office@hej.build. We will gladly forward your inquiry to our speakers.
What should I do if I encounter technical difficulties on the day of the webinar?
If you experience technical issues, you can reach our support hotline between 10:30 a.m. and 11:15 a.m. at 0201 85892610 or email office@hej.build. Our team will be happy to assist you.
Experts
Katarina Wicht
Expert for architecture marketing and reference strategies at hej.build
Katarina Wicht has been working in communications agencies specialising in building product manufacturers for around 15 years. She has been with hej.build from the very beginning and is responsible for architectural references. As a consultant and project manager, she develops strategies and translates them into concrete measures. Her focus is on a structured approach, coherent content and its use in sales and communication.
Manuela Schrayvogel
Responsible for brand management and corporate communications at abj Architekt:innen
Manuela Schrayvogel has around 20 years of experience in communication and design agencies. She has been responsible for brand management at abj Architekt:innen since 2023 and is expanding the internal reference process. She provides insights into the communication strategy of an architecture firm and shows how references are used as brand ambassadors.
Franziska Holzmann
Strategic Consultant bei hej.build
Franziska Holzmann, Strategic Consultant at hej.build, moderates our Industry Updates. As a qualified interior designer, she will guide you through the content of the programme and contribute her valuable perspectives from project practice. She ensures a focussed, practical discussion and leads the Q&A session afterwards.
FAQ — common questions
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Note: You will receive the access link to the online seminar via email immediately after you register.
Event
Invoice
The participation fee will be invoiced to you upon receipt of your registration and our confirmation of registration.
Rebooking
You can designate another person as a substitute at any time. No additional costs will be incurred.
Included
The price includes dinner, lunch, snacks, and materials. Accommodation must be booked separately by you.
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Franziska Holzmann
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