For individual participants who want to continuously educate themselves on specific topics in various open formats.


Our masterclasses are two-day deep dives into topics such as project sales or sustainability in marketing & sales. Typically, we meet in the premises of renowned architectural firms, right in the heart of our target audience. The trainer team consists of top-notch experts. Learn from the best.

Industry Updates

The Industry Updates are designed for decision-makers in marketing and sales. Every quarter, we invite experts from the construction industry to a digital 90-minute session, creating an exciting exchange between manufacturers, interior brands, and the target audience on industry-relevant topics.

Online Trainings

Our online trainings cover current, changing topics such as the Green Claim Initiative, the Supply Chain Due Diligence Act, and much more. We explain what it's about and what manufacturers can expect. Prepared by experts in our webinars, you will gain important knowledge for the practice of marketing and sales.

Individual Trainings

For companies that want to get their marketing and sales teams up to speed on topics such as project sales, sustainability, or target audience engagement.

Our formats exclusively for you

In general, all hej.build trainings, such as our masterclasses or online trainings, can also be booked as company-internal, private in-house trainings. In-house seminars can be held on-site at your company or as virtual online training.

Customized trainings for your sales team

We prepare you for the upcoming challenges around topics such as sustainability, understanding target audiences, and communication. We organize private training series for you, tailored specifically to your requirements.

The two days of Project Sales Masterclass gave me lots of insights and new knowledge. Franziska and Michael made both their topics and spontaneous discussions from the group extremely valuable in terms of content and moderated them damn well. In addition, networking and open exchange with other participants from a wide range of sub-sectors was extremely valuable for me.

Lisa Deppe
Sales and Project Consultant, Vestre

I am currently in the phase of mental processing and am beginning to realize how significant and varied the information that was given to us in the Sustainability Masterclass steht die Frage, wie Kommunikation von Nachhaltigkeit am besten funktioniert. Die beiden Tage haben stark verdeutlicht, dass einfache und vor allem vergleichbare Kommunikation bei diesem sehr komplexen Thema mit ein bedeutender Schlüssel ist. Daher haben wir das Thema EPD für uns bei Casala aufgegriffen und werden zukünftig für jedes Möbel eine EPD bereitstellen, um im ersten Schritt „in derselben Sprache“ sprechen zu können.

Andrea-Marie Marczyk
Sales manager, Casala

It's great that there was an opportunity to participate. For me, this is an enriching format that should definitely be continued. My “image” has almost been completed and provides interesting and inspiring input, which I received from the Project Sales Masterclass I was allowed to take along, will make a lot of things easier for me in my daily business. Thanks for that!

Corinna Graf
Head of Marketing DACH, Nowy Styl

A big thank you to the whole team for the very enriching and special days at Project Sales Masterclass. Two days filled with strategies and very valuable knowledge for property sales. Contributed by insiders who know the architecture industry inside and out. That was so much fun!

Tim Bienert
Architect consultant, RECKLI

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Franziska Holzmann

Strategic Consulting

Any more questions? I am looking forward to your message.

Franziska Holzman, Strategic Consultant bei hej.build, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.