Project focus
Content creation around Wienerberger's diverse (sustainability) activities was the linchpin of this project. The result is a modular system consisting of photo, video and text material, which the communication and marketing team can use flexibly depending on the occasion and thus publish content quickly and easily.
Our services
🖌️ Design & development of the content hub: Definition of the basic technical setup & workflow, formulation of goals, definition and delivery of content bundles
🧠 Idea for content bundles: Proactive topic finding and storyboard creation for relevant product, reference and industry news
📸 Content creation: Implementation of photo and film recordings as well as editorial preparation (in short and long versions) of the individual content bundles
💻 Post production: Uniform and brand-appropriate post-production of content bundles for platforms such as Instagram, climate blog, PR and landing pages
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The result
Within several months, 20 content bundles were created, which reflect Wienerberger's diverse range of topics. Depending on the content focus, a bundle consists of photo & video recordings, texts and interviews — from visual stories to interactive social media campaigns.
Would you like a few examples?
- Sound & tennis: Production of image and video material on tennis courts to illustrate the recycling of clay building materials as brick dust for clay courts
- Biodiversity: Shooting & filming of bee stones and nesting boxes including interview with the Natural History Museum in Berlin
- Architectural reference Stadthaus Stuttgart: Shooting & interview in a Wienerberger reference including statements from the responsible architects and preparation of the project report
- Mockup set: Brick shoot for individual mockups for Wienerberger
- Healthy construction with clay building materials: Development of a social media campaign for Instagram channels wienerberger.de and klimaform.
And that's what Wienerberger does:
Wienerberger is the first point of contact for sustainable construction with clay building materials. Thanks to their deep understanding of the needs of architects and processors, they offer (product) solutions that not only make everyday planning easier, but also shape architecture in terms of design. In order to constantly innovate and keep pace with the times, we support Wienerberger in setting trends and actively shaping the future of construction.
