The challenge: From specialist to partner at eye level
Remmers wanted to sharpen its perception in the market and position itself with architects as the holistic partner that the company already is. The interdisciplinary team from marketing and sales was faced with key questions:
- Perception: How does the image of a problem solver for special cases become that of a full-service provider?
- Approach: How can differentiated communication be achieved that complements the strong focus on fabricators with a targeted approach to planners?
- Attitude: Where is the internal overview lacking and how can a common understanding of the strategic direction be created?
Our service: Workshop »Day 1« as a compass
To answer these questions, we held our »Day 1« workshop directly on site at Remmers. In an intensive exchange with the marketing and sales team, we worked on the brand, the target groups, the competitive environment and communication. The aim was not only to define content, but also to develop a common attitude and create strategic clarity.
»The Day 1 workshop with you was exciting. We realized how differently we tick and that we sometimes lack an eye for the big picture. It was a really valuable exchange, I can feel your expertise.« — Tim Thölenjohann, Head of Target Group Marketing at Remmers
The result: a clear roadmap for the future
The workshop delivered more than just ideas – it created a common foundation and a concrete plan for the next steps. All results were visualized, documented and recorded in our »Impact Navigator«.
🎯 Sharpened target groups & story: Development of clear profiles and suitable narrative threads to reach architects and planners with the right message.
🌱 New potential: Identification of ways to provide planners with relevant content and solutions earlier in the decision-making process.
🛠️ Concrete measures: Derivation of direct to-dos for marketing and sales – from training to the optimization of landing pages.
🧭 Clear roadmap: Creation of a binding understanding for all parties involved with defined goals and a concrete timetable for implementation.
And what happens next?
»Day 1« was the starting point. The next steps include the joint implementation of the first measures. We will continue to support Remmers as a sparring partner in order to anchor the strategic impulses in the company in the long term.
