Project Focus
As part of the website relaunch, Duravit no longer wanted to treat architects and interior designers as just one of many target groups, but rather to give them their own dedicated digital space. The challenge was to organize existing and new content into a clear digital structure while consistently thinking from the perspective of designers.
Topics, inspiration, references, and services should not simply stand side by side, but rather build logically upon one another. The central question was: How do we create a section that offers guidance, is professionally relevant, and guides architects through the content in a structured way?
Our Approach
Concept and Content Structure
We began by developing a unique site architecture for the new section. This was based on a clear thematic structure that defines key content pillars and guides the user experience accordingly. We structured the content to address various needs throughout the planning process—from inspiration and concrete project solutions to planning knowledge and services. This resulted in a consistent navigation logic that intuitively guides the target audience through the content. At the same time, we wrote all the texts and articles for the new website section and revised existing content. The focus was on a technically sound approach, clear messages, and a clean SEO structure.
Implementation in the CMS
In the second step, we handled the complete integration of the architecture section into Duravit’s existing content management system. We technically implemented the developed structure, populated the individual pages with the prepared content, and ensured consistent linking within the section as well as to the overall website. In addition, we designed central information and service tiles in Duravit’s corporate design to provide clear visual guidance.
The Result
With the new Architects section, Duravit now has a clearly positioned digital hub for planners. The platform combines inspiration, project examples, and concrete support services within a clear and intuitive structure. Architects and interior designers will find content that addresses the realities of their work and guides them through various planning phases. The result is not just another content section, but a strategically designed space that visibly prioritizes the target audience and reinforces Duravit’s role as a partner for sophisticated architectural and interior design projects.
Our Services
🧭 Strategy Consulting and Target Audience Focus: Strategic guidance with a clear focus on architects and interior designers as the priority target audience for the relaunch.
🧩 Concept and Site Architecture: Designing the structure of the new website section, including page logic and user navigation.
🗂 Content structure and thematic logic: Development of a thematic outline with content pillars that clearly connects inspiration, information, and services.
✍️ Copywriting: Editorial development of all texts and articles for the new section, as well as revision of existing content with an SEO focus.
🎨 Graphics: Design of key information and service tiles in the Duravit corporate design for better navigation.
🧑💻 CMS integration: Technical implementation of the section in the Duravit CMS, including full page populating with the developed content.
🔗 Linking and consistency: Establishment of consistent internal linking within the section as well as clean connections to the overall website.
About Duravit
Duravit is an internationally active manufacturer of premium bathroom products and comprehensive bathroom solutions. Its product portfolio includes sanitaryware, bathroom furniture, bathtubs, faucets, shower solutions, and installation and system components. Headquartered in Hornberg (Black Forest, Germany), the company combines traditional craftsmanship with modern design, often in collaboration with renowned designers.
