Project focus
TECE wanted to understand how sustainability can be communicated effectively along the entire value chain and what information architects and planners really need in order to make sustainable (product) decisions. Together with internal representatives from TECE and external experts, requirements, perspectives and fields of action were identified. The aim was not to find a quick solution, but to take a smart and strategic look ahead: What developments are influencing the industry? Where does TECE's potential lie? And how can this potential be made visible?
»We felt we were in very good hands. It was an intensive, inspiring exchange. The insights we gained will help us to go into implementation with even more clarity and motivation.« — Petra Bischof, Head of Corporate Marketing at TECE GmbH
Our services
🧠 Expert workshop with architects, sustainability experts and the central TECE contact persons from sales and marketing – including keynote, moderated discussion and group work.
📃 Green claims sparring with legal expertise to prepare for future regulation (Green Claims Directive & Co.) with concrete product examples from TECE in order to be able to communicate in a legally compliant manner.
🗂 Structured follow-up with documentation of findings, identified areas for action and initial concrete recommendations for strategy, sales and communication.
🎯 Derivation of strategic approaches as to how take-back and recycling concepts, a targeted approach to target groups and a one-voice policy in sales can be developed in future.
What TECE does
As a manufacturer of products and solutions for sanitary technology, installation walls and drainage systems, TECE has been anchored in the project business for decades. With a view to future topics such as the circular economy, resource conservation and regulatory requirements, the company is taking the transformation seriously – and is working on not only implementing sustainable action, but also making it visible.
