Clear goals and next steps in just one day

»Day 1« is our compact consulting format for all those who want to work on their brand, target group and product positioning with a clear focus and get straight to work the next day. Whether with two or ten participants: The format works regardless of team size and ensures clarity internally and strengthens positioning externally.

What are the benefits?

✅ 100% strategy, but with a focus on implementation.
✅ Clarity for your team through sharpened strategic goals.#
✅ A concrete roadmap with next steps that can be implemented immediately.
✅ Set clear priorities so that internal time is used for the right things.
✅ All results are clearly documented.
❌ Weeks of concept development in a quiet room.
❌ Theoretical concepts for which the resources are later lacking.
❌ PowerPoint battles with no tangible practical significance.

The procedure

The process has a modular structure and is tailored to your specific objectives. A proven process comprises the following phases:

• Brand & self-image: We analyze the current perception and develop initial approaches for a stronger brand story.
• Target groups & customer perspective: We define relevant target groups and develop initial communication ideas.
• Products & offers: We evaluate the offer structure and outline suitable focal points for the target group.
• Competition & market positioning: We identify potential for differentiation and provide initial impetus for sharpening the positioning.
• Quick successes and next steps: We prioritize measures that can be implemented immediately and show what can be expanded at a later date.

Developed for whom?

For teams from marketing, sales or management who are looking for a clear strategic direction but want to get started immediately without months of strategy development.