Klimaform: Profound research and information, without the need to read through specialized books

With Klimaform Wienerberger runs an Instagram channel that transforms complex information about sustainable construction into knowledge snacks for on-the-go.
Customer
Wienerberger GmbH
Period
2021 to date
Services
Strategy Consulting
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Content creation
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Editorial
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Social Media Concept
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Social Media Management
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Social Media Ads
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Design
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A person is holding an iPhone and is in the shade while opening the Instagram app. The painting is in the style of contemporary archaeology and combines elements of Australian tonalism, innovative page layout, dark brown and silver as a color palette, collaboration and collectives, engineering/construction and design, and glazed surfaces.
” Sustainable construction is not a dream scenario, but a necessary reality. That is why we as a company are deliberately using “klimaform.” Britta Warmbier, Head of Communications at Wienerberger

Customer

At the world's leading clay building materials manufacturer, a brick is not just a brick and sustainable construction is not an ideal scenario. One result of Wienerberger's stance is the Instagram account “klimaform”. Well-researched and graphically presented knowledge snacks for anyone interested in future-oriented construction.

Project focus

“klimaform” combines current knowledge on sustainability in construction — regardless of the clay building material manufacturer. The sources come directly from planning offices, institutes, events, lectures or politics nationwide. Whether quotes from personalities from the architecture scene, recommended literature or clear graphics — on “klimaform” the motto “The spice lies in short” and the messages remain comprehensible in the long term.

Performances

As briefly indicated, “Klimaform” runs independently. For us, this means that from the strategy from planning to editorial and graphical implementation Everything is in our hands — everything is made from a single source. However, good research and the graphical preparation of interesting information take time and therefore money. Although we're back at Wienerberger and proud to be working with such a cool company.

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