27/28 May 2024

Masterclass Sustainability in Marketing & Sales

+ Zum Kalender hinzufügen
27/28 May 2024
Tag 1: ab 9:30 Uhr | Tag 2: ab 8:30 Uhr
HPP Architects & Eventspace Hentrichs, Düsseldorf
Remote kick-off on 16.5.2024 (9:00 to 10:30)
upon request
The event you have requested has already taken place and is unfortunately no longer bookable. Please take a look on our other dates and find a suitable alternative.
The photo shows the HPP Hentrich's Lounge; a meeting room in an open conference facility. The design follows the style of raw urbanism with a combination of light pink and dark beige. The image was taken with a Zeiss Ikon ZM camera and shows the use of a reinforced concrete structure. The room blends harmoniously into the surrounding urban environment and offers attractive street views.
Photo: Ralph Richter

What's It About?

Sustainability has rapidly become one of the key topics in corporate communication, presenting all involved with a multitude of questions and uncertainties and posing significant challenges. In our Masterclass "Sustainability in Marketing & Sales," you will receive the essential foundations surrounding the topic of sustainability communication. The content of our two-day seminar will help you overcome your own uncertainties and position your company's products and ethos among architects and project developers. And this within the environment of one of Germany's most successful architectural firms: HPP Architects in Düsseldorf.

The Masterclass is suitable for anyone looking for answers to questions like:

  • What knowledge do architects need, and what are the requirements for future projects?
  • How can structured knowledge on sustainability be built within teams?
  • What data & certifications must I provide to be considered for future planning or tenders?

The integration and exchange of experiences between Marketing & Sales are the focus of this Masterclass, as particularly in the context of sustainability, transparent collaboration is crucial.

Who Is Our Masterclass For?

  • Manufacturers of construction products from all trades and areas, such as manufacturers of building materials, elements, and materials for construction, exterior and interior, manufacturers of home and building technology, electrical installations, fittings, furniture and lighting, room textiles and acoustics, bathroom and sanitary.
  • Marketing: Marketing employees of construction product manufacturers will gain important target group insights and practical tips & tricks to quickly implement strategies while avoiding greenwashing.
  • Key Account / Sales: Sales employees will be enabled through the Masterclass to expand their high-quality consulting on sustainability, make reliable statements, and know the most important project requirements.
  • Team Leaders: The Masterclass allows team leaders to establish their own foundations on sustainability, bring this knowledge to their team, and set the course for qualified sustainability communication.
  • Sustainability Officers: By exchanging with other participants, sustainability officers will be able to better understand marketing and sales requirements and increase their understanding of the target group.

What Are the Benefits?

"Getting into action" is our declared goal, combined with maximum insight gain in a relaxed and open atmosphere. After two intensive seminar days, you will go home with clear recommendations for action on dealing with statements and content related to sustainability in target group communication.

The group size, limited to 16 people, creates a "safe space" where productive discussions with the whole group as well as individual challenges and questions can be addressed. You will gain clarity regarding the current and future expectations of the target group and be sensitized to greenwashing vs. genuine sustainability. Whether your company is just starting its sustainability journey or has already reached initial milestones, the concrete recommendations for action, insightful target group insights, and valuable exchange with other companies help at every stage of the transformation.

How Does It Work?

The two-day seminar is just the icing on the cake: To tailor the Masterclass as closely as possible to your needs, wishes, and questions, we meet a few weeks before the date in a remote kick-off to get to know the other participants and tune in together.

And then it continues live and in color: On the first day at HPP Architects, we enjoy the comprehensive expertise of the sustainability team around Julian Gaviria, Head of Sustainable Transformation at HPP. After a networking dinner at the end of the day, the second day focuses on transferring insights for your own work in marketing and sales. In a digital follow-up a few weeks later, we discuss your first experiences back in the daily work routine and address them individually. You also gain access to the Masterclass community and can exclusively participate in our Quarterlies, which are 90-minute web sessions on relevant topics.

Benefits at a Glance

  • Interdisciplinary seminar content: We have developed the Masterclass program together with architects, sustainability professionals, and experts from marketing and sales to ensure a high level of practical relevance for you.
  • Understanding the target group: You will gain an overview of the most important project requirements and the needs of the target group to communicate and act relevantly and "on point."
  • Structured knowledge building: We support the statement "A company is only as good as its employees" and provide you with practical tips on how your teams (Marketing & Sales) can build knowledge and quickly implement it.
  • Growing community: Participants gain exclusive access to our Teams community – even after the seminar has ended. We believe in the power and efficiency of networking and exchange among each other.
  • Additional digital dates: The Masterclass starts before the actual seminar with a kick-off for getting to know each other and ends about four weeks later with an exchange of experiences in the final follow-up.
  • Digital access to learning materials: We provide all participants of our Masterclass with all scripts and accompanying materials digitally – including additional content for self-study.

Agenda & procedure

Digital kick-off & getting to know

9:00 a.m. - 10:30 a.m.

With sufficient advance notice before the seminar, participants and the team learn from Get to know each other digitally and discuss the latest challenges and issues.

Masterclass: Day 1

Status quo in the target group “hosted by HPP”

from 9:30 a.m.

  • Arrival & check-in

10:00 a.m. - 10:30 a.m.

  • Welcome and office presentation by HPP Architects
  • Classification & relevance for the target group
  • legal and (construction) policy framework

10:30 a.m. - 12:30 p.m.

  • Establishing sustainability in architecture firms
  • Challenges for projects with particular sustainability requirements
  • Requirements and wishes for construction product manufacturers (including for the life cycle assessment of projects)

12:30 p.m. - 1:30 p.m.

  • Lunch

1:30 p.m. - 2:15 p.m.

  • Materials: Selection criteria for architects and interior designers

2:30 p.m. - 4:30 p.m.

  • Q&A with HPP architects
  • open exchange

from 19:00 p.m.

  • Dinner & Inspire

Masterclass: Day 2

Reflection & transfer of findings

8:30 a.m. - 9:00 a.m.

  • Warm up & key learnings from day 1

9:00 a.m. - 10:30 a.m.

  • Guidelines for sustainability communication
  • Building products in terms of sustainability
  • Best cases from selected construction product manufacturers

11:00 a.m. - 12:30 p.m.

  • Is green the new black?
  • Experience and recommendations for action from
  • Symbiosis of marketing and sales
  • Storytelling, greenwashing & competition

13:30 p.m.- 15:00 p.m.

  • Breakout session 1: “Train the team”: Methods for internal knowledge transfer
  • Breakout session 2: Certificates as an award and marketing tool

15:15 p.m. - 16:00 p.m.

  • Closing & Checkout

Digital follow up

10:00 a.m. - 11:30 a.m.

Exchange of experiences after the Masterclass: The team is once again ready to discuss and answer all questions that arise following the Masterclass.



Saskja Jagenteufel

M.Sc. Architecture & Urban Development, Architecture Media Manager, Sustainability Manager (IfZ) Education, Culture and Media

After several years in classic planning in an architecture office, Saskja has fully specialized in architectural communication. Before joining, she led, among other things, the press and public relations department of architecture firms and was responsible for (specialist) public relations, as well as concepts & strategies for various construction product manufacturers in a PR agency. In 2022, she continued her education in the area of sustainability and completed further training as a sustainability manager as part of the Institute for Future Culture.


Franziska Holzmann

Dipl. Ing. Interior Design (FH), MA Spatial Design, Strategic Consulting

The interior designer and designer, trained in Germany and Finland, combines cross-disciplinary design, strategy and communication in the context of architecture and design. After several years as a project developer and setting up a start-up related to design and architecture, she set herself up with her own design consulting office before becoming part of the was. In addition to her many years of expertise in architecture, interior and materials, she actively contributes her skills in sales and network building to the masterclass.


Julian Gaviria

Head of Sustainable Transformation

As Head of Sustainable Transformation, Julian Gaviria is jointly responsible for the sustainable transformation of HPP Architects. The focus is on ESG implementation, internal energy and sustainability consulting, expansion of sustainability networks, implementation of sustainable design standards, and project planning and coordination. Julian studied in Colombia and Munich and is a certified DGNB consultant and DGNB ESG manager.


Maria-Josephine Jaspers

Dipl.-Ing. Interior Design

Maria-Josephine Jaspers studied interior design and is responsible as a consultant for materials and products in architectural and interior design projects at HPP Architects. She also maintains the haptic library and contacts the manufacturers. It fills the office's materials database with all new features and important features, such as sustainability indicators, which are becoming increasingly relevant for future projects. For them, EPD, C2C and other certificates are not pure theory, but the constant exchange with construction product manufacturers and the building owner on these topics is a practice in practice.

FAQ — common questions

Information about availability and prices

Request all information about availability and price for this event without obligation. We'll get back to you by phone or email — usually the next working day. We are looking forward to your request. 👋


+ Zum Kalender hinzufügen
Masterclass Sustainability in Marketing & Sales
27/28 May 2024
Tag 1: ab 9:30 Uhr | Tag 2: ab 8:30 Uhr
HPP Architects & Eventspace Hentrichs, Düsseldorf
upon request

How many participants? *


How would you like to communicate? *

Email *

Phone number *

First & last name *



Is there anything else you'd like to tell us?


I agree that GmbH stores and processes my data to answer my request. I can withdraw this consent at any time. More details are explained by Privacy notice.

Thank you very much for your request.
Oops! Something went wrong while submitting the form.

* Required fields


After you sign up, we will immediately send you a confirmation email. Within 72 hours, you will also receive the access link For the online seminar, we send approximately one week before its start. If you register shortly before the start of the webinar, they will be sent at short notice. Please note that the price for the “Industry Update” is per participant and a separate account is required for each participant.


+ Zum Kalender hinzufügen
Masterclass Sustainability in Marketing & Sales
27/28 May 2024
Tag 1: ab 9:30 Uhr | Tag 2: ab 8:30 Uhr
HPP Architects & Eventspace Hentrichs, Düsseldorf
upon request

E-Mail Teilnehmer:in *

First name *

Surname *

Company *


Terms and conditions with revocation & data protection

By continuing, I confirm that I have the Datenschutzhinweis.

Vielen Dank für Ihre Anmeldung.
Oops! Something went wrong while submitting the form.

Hey hej hej hej hej hej hej hej

Hey hej hej hej hej hej hej hej

Hey hej hej hej hej hej hej hej

Hey hej hej hej hej hej hej hej

Franziska Holzmann

Strategic Consulting

Any more questions? I am looking forward to your message.

Franziska Holzman, Strategic Consultant bei, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.