Project Sales Masterclass zu Gast bei MÄCKLER ARCHITEKTEN in Frankfurt am Main

What's It About?

In our Project Sales Masterclass, you'll learn strategies for successful project sales and targeted communication with the most important groups in project business. The contents of our two-day seminar will assist you in optimally positioning your company, your product solutions, and yourself with architects and project developers.

The Masterclass is equally suited for participants with backgrounds in sales and marketing. The exchange of experiences among participants is an integral part of our concept. Therefore, we consciously ensure a diverse field of participants with different backgrounds and from different segments for each Project Sales Masterclass.

Who Is Our Masterclass For?

🌐 Area Sales

For experienced professionals from area sales or three-tier sales, the Masterclass offers all necessary knowledge for specific and successful communication with the architect audience.

🔑 Key Account

For Key Account staff, our Masterclass provides new external impulses, the exchange of experiences with peers, and the optimization of their sales work down to the last detail.

📐 Career Changers

For architects from design & planning, the Masterclass is the perfect foundation for a successful career change into project consulting and sales. Ask us about special conditions for self-paying participants.

📢 Marketing

For marketing staff of construction product manufacturers, our Masterclass facilitates the development of a mutual understanding of target group needs together with sales.

🚀 Start-ups

For founders in architecture and construction wanting to target architects with their products, the Masterclass offers a 360-degree insight into their mindset, daily work, and targeted communication – at discounted rates.

👥 Team Leaders

For team leaders, the regular Masterclasses enable structured and reproducible training success, allowing entire teams to participate together or at different times. Our Masterclasses also perfectly complement the internal onboarding of career changers.

What Are the Benefits?

Our declared goal is to maximize learning outcomes in a relaxed and open exchange atmosphere. The limited group size of 12 people allows for goal-oriented discussions with the whole group, as well as addressing individual challenges and questions of the participants.

As a result, you will return to your daily work with many concrete recommendations and practical tips.

Your understanding of the work methods and daily challenges of architects and other important target groups will have improved. This enables you to work together in a targeted but also partnership-based manner at eye level with all project participants, ultimately bringing your products into the tender with a high probability of success.

How Does It Work?

We have laid out a clear red thread through the contents of the Masterclass, providing orientation in our broad range of topics. The contents are structured and build on each other. Yet, we are flexible enough to adjust the specific schedule to the individual questions and knowledge levels of the participants during the remote kickoff a few weeks before the event.

At our in-person meeting, you can expect not only some basic knowledge about architecture and design but also a whole toolkit of practice reports, concrete recommendations, and tips & tricks for successful target group communication in marketing and sales.

We illuminate and outline the most important processes for good cooperation between marketing and sales. We take a close look at the milestones and potential deal breakers when it comes to winning a project. And we speak directly with the target group in a Q&A session. Take a look at the curriculum to see the topics and schedule in detail.

Advantages at a Glance

🤩 Interdisciplinary Seminar Contents

We developed the Masterclass program together with architects and experts from marketing and sales to ensure a high degree of practical relevance for you.

🤩 Growing Community

Participants receive exclusive access to our Slack community – even after completing the seminar. We believe in the power and efficiency of networking and exchange among each other.

🤩 Additional Digital Dates

The Masterclass starts before the actual seminar and ends after 4 weeks with a digital follow-up. Getting to know each other and exchanging experiences with the trainer team take place remotely.

🤩 Digital Access to Learning Materials

We provide all participants of our Masterclass with all scripts and accompanying materials digitally – including further content for self-study.