Masterclass
March 02./03, 2023

Project Sales Masterclass zu Gast im Schüco Showroom Hamburg

+ Zum Kalender hinzufügen
March 02./03, 2023
Schüco showroom, Überseeallee 10, 20457 Hamburg
(Remote kick-off on February 23, 2023 16:30 to 18:00)
upon request
The event you have requested has already taken place and is unfortunately no longer bookable. Please take a look on our other dates and find a suitable alternative.
Michael Rahmfeld stands in front of an audience and gives a presentation. A keynote can be seen in the background, which serves as visual support for his presentation. Michael appears engaged and focused while sharing his content with passion.

What is it about?

In our Project Sales Masterclass, you will learn strategies for successful property sales and how to address the most important target groups in the contract business in a targeted manner. The content of our two-day seminar will help you position your company, your product solutions and yourself in the best possible way among architects and project developers.

The masterclass is equally suitable for participants with sales and marketing backgrounds. The exchange of experiences between participants is an integral part of our concept. That is why, when putting together each Project Sales Masterclass, we deliberately pay attention to a heterogeneous field of participants with different backgrounds and from different segments.

What's the point?

Maximum gain in knowledge combined with a relaxed and open atmosphere of exchange is our stated goal. The group size, which is limited to 12 people, enables effective discussions with the entire group, but also allows individual challenges and questions posed by individual participants to be considered.

As a result, you will return to everyday work with many specific recommendations and practical tips. Your understanding of the working methods and everyday challenges faced by architects and other important target groups will have improved. This enables you to work effectively, but also in partnership, on equal footing with all project participants, who can ultimately submit their products to the tender with a high probability of success.

How does it work?

We have laid a very clear thread through the content of the masterclass, which provides orientation in our wide range of topics. The content builds on each other and is clearly structured. Nevertheless, we are flexible enough to adapt the specific process to individual questions and levels of knowledge in remote kickoff together with the participants a few weeks before the appointment.

At our local meeting, in addition to a bit of basic knowledge about architecture and design, a whole range of practical reports, specific recommendations and tips & tricks for successfully addressing target groups in marketing and sales. We highlight and outline the most important processes for good cooperation between marketing and sales. We take a close look at the milestones and potential dealbreakers when it comes to winning an object. And we talk directly to the target group in the form of a Q&A session with Carsten Venus from Venus Architects. Take a look at the curriculum to see the topics and process in detail.

Location

The Projekct Sales Masterclass #2 takes place in the Schüco showroom on the 16th floor of the Watermark Tower in HafenCity Hamburg, with an inspiring view of the Hanseatic city.

Luftaufnahme des Schüco Showrooms in Hamburg. Das Gebäude ist von oben zu sehen und präsentiert eine moderne Architektur mit klaren Linien und großzügigen Glasfassaden. Die Umgebung zeigt die urbane Landschaft von Hamburg, während der Showroom selbst als ein beeindruckender Ort für Produktpräsentationen und Architekturlösungen erkennbar ist.
photo: Max Walter
Innenaufnahme des Schüco Showrooms in Hamburg, speziell des Küchenbereichs. Im Bild sind Personen mit Bewegungsunschärfe zu sehen, die das lebendige Ambiente des Showrooms vermitteln. Die Küche präsentiert sich modern und funktional, mit hochwertigen Materialien und innovativen Schüco-Produkten für Architektur und Design.
photo: Max Walter

Curriculum

Digital kick-off & getting to know

With sufficient advance notice before the seminar on 02. & 03.03.2023, the participants and the trainer team will get to know each other digitally. We address individual questions and challenges in order to integrate them into the seminar agenda.

Workshop day 1

from 9:30 a.m.

  • Arrival & check-in

10:00 a.m. - 11:30 a.m.

  • Introduction to property consulting
  • What makes architects “tick”?
  • insightful figures, data, facts
  • Basic knowledge” Icons & Design”

11:30 a.m. - 12:45 p.m.

  • The daily business
  • sources of information
  • Media & basic work
  • Press relations insights

12:45pm - 1:45pm

  • Lunch

1:45pm - 3:30pm

  • The daily business
  • structured network structure
  • References in property consulting

3:30pm - 4:00pm

  • recess

16:00 - 18:00

  • Target group requirements
  • Trainer: Carsten Venus/Architects Venus
  • What architects value
  • Do's & don'ts for consulting and sales
  • Sustainability requirements and “What construction product manufacturers can currently score points in this regard”

from 19:00

  • Dinner

Workshop day 2

8:30 a.m. - 11:00 a.m.

  • The consulting and sales meeting
  • How do I present myself in the appointment?
  • The “Architect Talk”
  • Focus on results

11:00 a.m. - 12:00 p.m.

  • Breakout session

12:00 p.m. - 12:30 p.m.

  • Quick Lunch
  • including “Quick Win Exchange” from the breakout sessions

12:30 p.m. - 2:30 p.m.

  • Strategic and operational project business
  • Project identification & project participants
  • The structured “working towards the tender”
  • Responding to project-related inquiries

14:30 - 15:00

  • Closing & Checkout

Digital follow-up

Four to six weeks after the workshop, we meet for a digital follow-up with head coach Michael Schuster and assistant coach Michael Rahmfeld. In this session, which lasts at least two hours, the two experts will once again answer all questions that have arisen when applying the knowledge they have learned in the workshop in everyday working life.

Expert:innen

Trainer

Michael Rahmfeld

Architecture media manager, marketing & sales strategist

Michael studied architecture and AMM — architecture media management. Before founding hej.build, he worked for well-known architecture firms and communication agencies. In 2017, he helped build up a Germany-wide team of vendor-independent architectural consultants. In the master class as an assistant trainer, Michael provides important impetus for good communication in sales and provides clear recommendations for action so that marketing and sales can pull together when working with the “target group of architects.”

Trainer

Michael Schuster

Head coach & editor-in-chief

Michael Schuster — editor-in-chief of DBZ since July 2022 and member of the management team at Bauverlag — is one of Germany's most experienced project sales managers. He learned how to best approach the target group as a property consultant at TECE Germany, JUNG, HEWI and Dornbracht, among others. Michael Schuster also gained his expertise during his association activities — including with the Federation of German Architects and Interior Designers (BDA and BDIA), the Association of Freelance Architects (VfA) and the German Sustainable Building Council (DGNB).

Referent

Carsten Venus

Architect, managing director Architekten Venus, member of the board of HAK

Carsten Venus is founder and managing partner of Architekten Venus GmbH (formerly blauraum Architekten GmbH). Since 2012, he has been a board member of the Hamburg Chamber of Architects, where he has also been chairman of the Housing Working Group since 2014. On behalf of the Federal Office for Building and Regional Planning (BBR), he carried out two research projects in 2008 and 2013 on the topics of redevelopment and residential construction in existing buildings. He is also active in the areas of teaching, speaking, jury and open workshops.

FAQ — common questions

Information about availability and prices

Request all information about availability and price for this event without obligation. We'll get back to you by phone or email — usually the next working day. We are looking forward to your request. 👋

Training

+ Zum Kalender hinzufügen
Project Sales Masterclass zu Gast im Schüco Showroom Hamburg
March 02./03, 2023
Schüco showroom, Überseeallee 10, 20457 Hamburg
upon request

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After you sign up, we will immediately send you a confirmation email. Within 72 hours, you will also receive the access link For the online seminar, we send approximately one week before its start. If you register shortly before the start of the webinar, they will be sent at short notice. Please note that the price for the “Industry Update” is per participant and a separate account is required for each participant.

Event

+ Zum Kalender hinzufügen
Project Sales Masterclass zu Gast im Schüco Showroom Hamburg
March 02./03, 2023
Schüco showroom, Überseeallee 10, 20457 Hamburg
upon request

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Vielen Dank für Ihre Anmeldung.
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Franziska Holzmann

Strategic Consulting

Any more questions? I am looking forward to your message.

Franziska Holzman, Strategic Consultant bei hej.build, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.